Zero-emission Truck Showcase Event

Campaign Goals

Coverage of large scale company event featuring equipment partners, providing a look into EV trucks, influencer experiences with driving EV vehicles, and promoting the Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project and providing partners with catalog videos for products.

Outcomes

Contributed to record high utilization of the 2023 Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project.
Became media coverage standard for future company ZET Expos - establishing it as a yearly event.

Deliverables

1 long-form video News-style video, 6 short-form social cuts, multiple social media graphics, 2 promo videos for upcoming events.

Challenges:

Live event coverage with complex scheduling needs
Managing three production teams for full coverage as well as managing production of 18 product highlight videos
Coordinating with Social Media lead on Influencer schedules and appearances

ROLES

Pre-production scripting,

logistics, & planning

Production management

Directing on-screen talent

Post-production

Supervision

Client & Freelancer

management

Liaising with equipment partners

Social Cuts

This is one of my favorite projects. The DANNAR and San Joaquin County Landfill teams were a joy to work with during production, proving easy to direct despite a lack of experience in front of a camera. Pre-production with the CORE team was a combination of scripting, logistical planning, and translating technical program needs into creative and compelling visuals. Uplifted Visuals was the contracted video production team.